your child isn't young: Cambridge Studies show that most money habits are formed by age of 7.
Every child learns differently.
Our mission is to empower the next generation with key future life skills such as Financial Literacy and Nutritional Literacy. We do so by offering something for each type of learner and by making learning simple & fun!
Our best sellers
PIGGY SMART MONEY KIT | 30 PCS PUZZLE
GLOBAL CURRENCY QUEST | 40 PCS PUZZLE
CHA-CHING CHAMPIONS | 8 years +
Fashion Start-Up Kit for Kids | Ages 8‑12
ULTIMATE BUSINESS GUIDE & MATHS ACTIVITY BOOK SET
OLLIE AND MARVIN'S FINANCIAL ADVENTURE | STORY BOOK
Trusted by 55,000+ parents
Designed by award winning educator & entrepreneur.
buit by an educator, Driven by a Mother!
✔ Award Winning educator & entrepreneur
✔ Sold more than 55,000 books & toys
✔ Featured in Times of India, Entrepreneur, Financial Express, The Hindu, Business Standard.
✔ Founder of a preschool ranked amongst the top 10 in India.
✔ Territory Head for Early Childhood Association in Uttar Pradesh
✔ Babson College & Dhirubhai Ambani International School Alumni
Loved by parents & children
Empowering more than 55,000 children
CHILD SAFE & APPROPRIATE
BIS Certified, Play tested by children.
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FREQUENTLY ASKED QUESTIONS?
Why is financial literacy important for my child?
Financial literacy is a top-rated future skill. It builds critical thinking, decision-making, and problem-solving—helping children become confident, independent, and future-ready in a rapidly changing world.
What product would you recommend for my child?
We know that each child is different and hence we offer something for each type of learner and age group. Storybooks- readers, boardgames for the doers, startup kits for the innovators and the activity books for the math lovers!
What product do you recommend for a 7-8 year old child?
Cambridge studies show that most money habits for children are formed now!
We would highly recommend our best selling start-up math series(level 1 & level 2), the startup kits and the start and scale business guide if they already have an idea they want to kickstart, the puzzles and the board games if they want to learn something more playfully!
What product do you recommend for a 9-10 year old child?
Many of them already have some basic concept of financial literacy, our best selling ultimate startup math series or Young Turk combo explore 20+ real world business problems through maths!
Another product we would definitely recommend would be our Cha-Ching Champions for game nights!
For larger groups our signature Ikkigai Workshop & Lemonade War Workshop is a must do!
My child is only 3 years—how can I start introducing financial literacy early?
At age 3, keep it playful and story-led. Read Ollie’s Marvellous Milkshakes to introduce simple money ideas through stories.
You can also use the Piggy Smart Puzzle for hands-on learning, and set up Spend–Save–Share jars instead of a traditional piggy bank to build healthy money habits in a fun, visual way.
Will my child need my guidance with the books & toys?
If introduced to children as per age recommendations, most children do not need additional guidance. All all books & multiplayer games come with concept explanation, answer key and game instructions.
The Start-up kit is currently designed to be open ended and may require assistance with exploration.
Can you host the Ikigai workshop for a group of children?
Yes. Schools and parent groups can privately organise a group of 30–50 children for our signature Ikigai Workshop and Lemonade War Workshop. For smaller groups, we offer the Ikigai Workshop online.
Please contact +917500701414 to discuss availability and details.